What The CEO Wants You To Know

APPLY THE UNIVERSAL LAW OF BUSINESS SUCCESS, WHETHER YOU'RE RUNNING A FRUIT STAND OR FORTUNE 500 COMPANY Business sense isn't something you're born with and it isn't reserved for CEOs of large corporations; it's something you can learn. It's just a matter of boiling down the complexities of business into their basic elements and focusing on those smaller pieces for larger overall success. In this book, Ram Charan teaches: How to use the basic building blocks of business to figure out how your company operates and makes money How to decide what to do, despite the clutter of day-to-day operations How to relate inventory turnover and higher returns to cash generators, customer satisfaction, and other essentials In clear, easy-to-understand language




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